Senior Digital Marketing Manager

£40k - £60k
Permanent
Islington
13 Sep 2019
BBBH741475

Senior Digital Marketing Manager - FTC

Senior Digital Marketing Manager

Location - Islington

Salary - up to £55k DOE

3 month FTC with view to go perm - ASAP start

We're looking for a digital marketer with a strong grasp of current marketing tools and strategies and to run digital marketing activities across a range of channels. With a focus on SEO, analytic and email, we require an experienced marketer who will put forward new ideas and drive projects through to completion. This varied role covers all elements of digital marketing from planning to execution.

Key responsibilities

  • Work with Head of Marketing to develop investment strategy across all digital channels by taking into account lead targets, data and insights
  • Monitor and report on performance and adjust investment according to commercial needs
  • Identify and test new digital opportunities that will generate incremental revenue for the business
  • Manage performance and development of Social media content manager and CRM & digital executive
  • Track and analyse website analytics, reporting on a monthly basis
  • Manage SEO agency to develop keyword and link-building strategies, continually measure performance, research and optimise
  • Work with wider marketing and digital team to ensure SEO best practices are properly implemented across all platforms (website, social, video)
  • Work with creative team to drive SEO in content creation
  • Optimise landing pages, user funnels and conduct a/b testing
  • Recommend changes to website and other platforms to improve SEO positions for target keywords
  • Manage PPC agency to optimise paid search campaigns to achieve target cost per lead
  • Work with PPC agency to set up ideal campaign structure given budget available and changing commercial needs of business
  • Develop and manage lead generation and affiliate partners (direct relationships)
  • Support broker and agent digital marketing initiatives
  • Develop and implement always on display re targeting
  • Plan, implement and optimise paid social campaigns to drive the best results
  • Work with creative team to develop social and display creative
  • Manage all email contact strategies to drive acquisition, grow member lifetime value and member engagement
  • Grow email database and its effective segmentation

Key experience & knowledge

  • Solid knowledge of digital marketing tools across website analytics, content management systems, email and marketing automation and ad serving platforms

  • Digital marketing planning and execution across a range of channels

  • At least 5 years of experience in digital marketing

  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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