Senior Brand Marketing & PR Manager

£20k - £40k
13 Aug 2019

Senior Brand Marketing & PR Manager

Senior Brand Marketing & PR Manager

Location - Islington

Salary - up to £40,000 DOE

My client are currently recruiting for an experienced Senior Brand Marketing & PR Manager for their offices based in Islington. They are a creative, innovative and forward thinking company. They house one of the the fastest growing and diverse work forces in Britain.

They are looking for an organised, dynamic and creative individual to deliver the Brand PR & marketing strategy leading all tactical executions. You need extensive experience in PR/Comms as will be managing the PR agency on a daily basis. Working closely with all stakeholders ensuring content represents the brand correctly.

Key responsibilities

  • Execute the brands marketing strategy through a thorough understanding of the brand vision and its member base and continually driving new ideas and taking ownership of brand projects to deliver successful outcomes.

  • Drive the organisation's brand and consumer PR strategy and continually looking for new opportunities to effectively target relevant consumer groups through the right media channels in order to drive brand awareness and sales.

  • Day to day management of the PR agency in terms of storytelling, media targets and brand narrative etc. Ensure brand messaging is both aspirational but also commercial. Co-ordinate all press events with the agency.

  • Effectively liaise with internal stakeholders and external agencies to ensure efficient and timely implementation of all brand marketing and PR activities.

  • Regular reporting on the effectiveness of campaigns and tactical activities - Advertising, Brand Marketing, partnership and PR campaigns, utilising both qualitative and quantitative feedback.

  • Develop and execute a strong building opening social & PR programme to support the aggressive building opening plans - this should entail both brand profiling and traffic/sales driving tactics.

  • Develop and oversight of all consumer touch-points including building signage and in building collateral - ensuring that all touch-points are always on brand and supports all stakeholders in delivering business and building needs

  • Develop branded merchandise that reflects the brand's aspirations and has real value and purpose

Qualifications & Experience

  • 4-5 years PR experience in house or agency based
  • 3-5 years experience working with both media and creative advertising agencies
  • Previous experience in implementing a PR/Marketing strategy
  • A Marketing/Communications related degree or equivalent
  • Proven organisational skills, attention to detail and an understanding of budgeting

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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