Product Marketing Manager

£40k - £60k
Permanent
Islington
16 Sep 2019
BBBH741662

Product Marketing Manager

Product Marketing Manager

Location - Islington

Salary - up to £45,000 DOE

The Product Marketing Manager be responsible for liaising with all relevant business stakeholders to develop further ancillary product offerings and services to increase both member value through an improved product and service proposition but also add value to the bottom line through increased take up of existing and additional product and services.

Key Responsibilities

  • Work closely with the PR/Brand marketing team to ensure all product marketing activity is aligned with the overall brand positioning and supports the overall business objectives
  • Working alongside the sales team, develop and execute a product marketing strategy to drive sales of all core membership packages offline that support sales leads on and offline (to include trade shows, events, offline advertising, partner channels) - for both existing and new buildings
  • Work alongside the digital marketing team to ensure all product marketing initiatives both on and offline channels are aligned and deliver cohesive and impactful results
  • Develop a product marketing strategy to drive sales of all add on service products across the business to both internal (existing members) and external audiences (potential clients & previous clients)
  • Work with project, property and interiors team to ensure all marketing materials for new buildings are up to date, as per brand guidelines
  • Support the sales team in driving broker and agent leads and sales for all new and existing buildings as needed. Work with the sales team to ensure they are armed with the best, most recent marketing materials and information to help them deliver on their targets and that our product offering is marketing and represented effectively on all broker and agent channels

Knowledge & Experience

  • Previous experience in creating and implementing a Product/service based Marketing strategy
  • Sales marketing experience helpful but not required
  • A Marketing/Communications related degree or equivalent
  • Excellent written & verbal communications skills
  • Strong interpersonal skills
  • An innovative and creative approach

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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