Head of Digital Marketing

£60k - £80k
13 Aug 2019

Head of Digital Marketing

Head of Digital Marketing

Location - Islington

Salary - up to £80,000 DOE

My client are currently recruiting for a Head of Digital Marketing for their offices based in Islington. They are a creative, innovative and forward thinking company. They house one of the the fastest growing and diverse work forces in Britain.

They are looking for a Senior Head to own, build and develop the digital marketing function within the business. This role is a key strategic role that sits between the marketing and tech teams to drive profitable online traffic, drive robust member data collection and also support the online user experience to drive optimised engagement and conversion where appropriate.

Key responsibilities

  • Lead the Digital and CRM team to proactively develop marketing programmes, strategies and execution which not only resonate with the target audience but also deliver on the business's objectives

  • Own, build and develop an audience-based digital marketing strategy that encompasses our paid, owned and earned media.

  • Work closely with the CMO and the Sales teams on ensuring the execution and optimisation of the performance marketing channels to deliver against sales plans and targets.

  • Build a framework for the collection and ongoing management and optimisation of customer data that feeds into our customer marketing and performance channels to drive improved response and engagement

  • Ensure that appropriate customer/member marketing campaigns are developed with clear objectives and defined targets, and enable the team to deliver on these to drive sales, with a particular focus on driving high quality traffic that converts and enhances potential member lifetime value.

Qualifications & Experience

  • Qualified to degree level or equivalent
  • Highly experienced digital and customer marketer with a track record of delivering quantifiable commercial results.
  • An engaging marketer with experience of a media and channel-neutral approach in attracting and retaining customers.
  • A strong knowledge of paid, owned and earned marketing channels and their different dynamics - and the roles that they play within the marketing ecosystem and how to continually demonstrate their effectiveness.
  • Good team experience - a track record of managing and developing teams to deliver effective campaigns.
  • Highly organised with the ability to multi-task and prioritise, ensuring capability to work at a detailed level while keeping an eye on the bigger picture.
  • Highly self-motivated and objective driven. Must not be content with the status quo and will always want to challenge and drive the business forward.
  • Strong motivator of teams and experienced in influencing other business departments to deliver in partnership with them.

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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Surrey +00441483453555 | acopland@morganmckinley.co.uk