Digital Marketing Analyst

£30k - £40k
Permanent
Cardiff
13 Jun 2019
BBBH733316

Digital Marketing Analyst

Role - Digital Marketing Analyst

Location - Cardiff

Contract - Permanent

This is the job

The Digital Marketing Analyst will be an instrumental member of the marketing team. Framing data to help us make the right decisions from day-to-day campaign activation to product launches. Responsible for building out the marketing analytics capabilities.

What do I need?

Capability, Knowledge and Experience:

  • Proven experience in reporting and markting analytics
  • Experience with visualizations tools
  • Strong experience with analytics tools
  • Proficiency in SQL and statistical calculations
  • Significant experince in cross-platform attribution modelling

Education and Qualifications:

  • Statistics, Economics, Maths, Finance Degree

Personal Characteristics:

  • Passionate about data & analytics
  • Working knowledge of statistics & probabilities
  • Highly analytical
  • Able to simplify complex problems using data

The Role

  • Strategy: Use data to shape the strategic direction. Working with the senior management team to help identify the important questions and then using data to frame your recommendations.
  • Collobration: Work on cross-business analytics projects. Help the product team with data collection/ storage and assist operations/ events on ad-hoc projects.
  • Testing: Turn data into insight. Help activate a continual testing programme analysing performance across SEO, Email, Digital and Offline actvity.
  • Reporting: Create marketing activation & attribution models across online and offline channels. Automate marketing reports to speed up analysis.
  • Tools: Begin using Google Analytics & Data Studio but quickly build out our analytics stack to deliver excellent insights.
  • Technology: Take ownership of data integrations and
  • Competitor Analysis: Build compeitors analysis model extracting key takeouts.

Capability, Knowledge and Experience:

  • Proven experience in reporting and markting analytics
  • Experience with visualizations tools
  • Strong experience with analytics tools
  • Proficiency in SQL and statistical calculations
  • Significant experince in cross-platform attribution modelling
  • Proven track recored in CRM

Education and Qualifications:

  • Statistics, Economics, Maths, Finance Degree

Personal Characteristics:

  • Passionate about data & analytics
  • Working knowledge of statistics & probabilities
  • Highly analytical
  • Able to simplify complex problems using data

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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