Digital & CRM Executive

£20k - £40k
Permanent
Islington
21 Oct 2019
BBBH738730

Digital & CRM Executive

Digital & CRM Executive

Salary - up to £35k DOE

Location - Islington

My client are currently recruiting for an experienced Digital & CRM Executive for their offices based in Islington. They are a creative, innovative and forward thinking company. They house one of the the fastest growing and diverse work forces in Britain.

The Digital & CRM Executive will be responsible for supporting the SDMM across all digital channels and managing day-to-day tasks of CRM ensuring the company makes the most out of all marketing opportunities. There will be a strong focus on CRM in the first 6-12 months as they implement the CRM strategy so an exciting time to be with them. There will be a large focus on ECRM so past experience in this is a must.

Key Responsibilities - CRM

  • Owning and managing the execution of CRM activity on a daily basis
  • Implementing CRM strategies
  • Managing the build, scheduling and send of all customer email activities
  • Ensuring the email database is segmented effectively
  • Assistance in growing the brands worldwide database in-line with KPI's
  • Reporting on all email campaigns

Key Responsibilities - Digital

  • Coordinate with members of the team to ensure the digital team have relevant content for creation of campaigns
  • Supporting the Senior Digital Marketing Manager in delivering digital marketing activities across PPC, SEO and display channels
  • Managing website through accurate and timely content changes
  • Creation of landing pages to support SEO, PPC, email and event cmapaigns

Experience

  • Degree qualified or equivalent
  • ECRM experience
  • Extensive experience of direct & digital marketing
  • Working knowledge of website CMS (Drupal)
  • A good understanding of key digital marketing disciplines eg. SEO, PPC, remarketing, social media
  • A broad understanding of key digital marketing disciplines e.g Paid Social
  • A good understanding of key digital performance metrics
  • At least 3 years Digital Marketing experience
  • Strong communication skills
  • A willingness to learn is essential

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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