CRM Marketing Manager
Job Title: CRM Marketing Manager
Pay rate: Circa £215 per day
Start date: ASAP
Working Hours: Office hours Mon-Thur 9am - 5.30pm and work from home on a Friday
We are currently working with a leading company based in Bracknell who are looking to recruit a CRM Marketing Manager on an on-going contract basis.
The role of CRM Marketing Manager will be to help the company develop and expand their business across Europe. With more than 500,000 existing users today and a growth ambition to significantly accelerate that number, they are looking for the right candidate to help achieve their goals
The CRM Manager will be responsible for and no limited to;
- Create demand through marketing content and plans
- Increase attachment rates to the app platform.
- Increase email / in app messaging opt in rates
- Ensure loyalty and increasing the average lifetime value for each subscriber
- Identify value creation opportunities
- Run SMART promotional activities throughout the year
- Lead all subscriber marketing activities from email campaigns / in app
- marketing campaigns.
- Track and drive for improvement
Key skills and requirements;
- The ideal candidate will have 5-10 years CRM Marketing management experience in a service business
- The candidate will demonstrate strong understanding of how to pull, analyse and leverage consumer behavioural, lifestyle, transactional and demographic data to design compelling value propositions, customer journeys and marketing activation's to deliver the business objectives.
- The candidate will be required to manage extensive cross-functional collaboration within their European and USA teams
- To have excellent communication skills, project management, creativity and an entrepreneurial drive to solve problems and make things happen
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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