Brand Marketing Manager - 12 month FTC

£40k - £60k
29 Oct 2019

Brand Marketing Manager - 12 month FTC

Marketing Manager

Location - Tadworth

Salary - up to £57,000 DOE

My client are currently recruiting for an experienced Marketing Manager for a pharmaceutical company. This role will be responsible for supporting with the key objective of developing and implementing strong consumer focused plans that deliver sales and profit in line with agreed business objectives.

Key Responsibilities

  • Develop objectives, strategy and execution plans for your brand
  • Deliver of cut-through consumer communications across all touch points in collaboration with key agency partners, on time and on budget
  • Manage internal approval process of consumer facing communications in collaboration with regulatory and medical team
  • Collaborate with Sales Teams to design and implement innovative merchandising recommendations and POS materials
  • Lead the evaluation of all marketing activities and make recommendations for future plans
  • Lead analysis of brand in market performance providing recommendations for optimisation's / corrective action where necessary
  • Manage brand marketing budget and give recommendations for optimisation where appropriate
  • Ensure, in collaboration with cross-functional teams, financial targets are delivered for your brand/s
  • Work with the Sales Teams to build and present account specific launch plans and sales forecasts
  • Attend retailer meetings to present brand strategy and plans when needed

Skills & Experience

  • 3-5 years' experience in Brand Management role (OTC experience desirable)
  • Solid understanding of of the UK retail trade and community pharmacy
  • Track record of developing winning plans across the marketing mix and strong awareness of UK media landscape including digital and PR
  • Strong interpersonal skills with a proven ability to form collaborative relationships
  • Good communication and influencing skill
  • Good project management skills and ability to manage multiple priorities
  • Strong competence in data analysis and insight development
  • Strong commercial acumen and grasp of the brand P&L and its drivers
  • Operates to a good degree of autonomy
  • Solid understanding of the UK retail trade and community pharmacy
  • Holds marketing qualification i.e. degree, CIM

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.

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