Marketing Matters Series

Marketing Matters Series

Emma Greaves 06.07.2017

Welcome to Morgan McKinley's brand new and exciting Marketing Matters series. In this series, we will be discussing specific topics surrounding marketing in financial services, trends and predictions in 2017, insights from leading subject matter experts and more.

Please read the content so far: 

Did you know that by 2030 millennials are expected to make up 75% of the working population? Here, we take a closer look at the importance of millennials and how they have become the most influential part of the current workforce.

In Financial Services Marketing Interviews, the scope for questions is immense. However, there are some core topics that will be worth your while preparing for. In this article we explore the many questions you may be asked or could ask while in a marketing interview.

Hakan Enver takes it back to basics with Paul Stephenson, Director of Communications for the Vote Leave campaign and co-founder of Hanbury Strategy, discussing the importance of personal branding in the employment market and best practices from his experience of swaying the nation’s opinion on Brexit.

An interview with Helen den Held, Head of Communications and Executive Coach at GE Capital’s Working Capital Solutions business, who talks about her advice on starting a career in marketing and the challenges that the industry faces. 

A Q&A with Anne-Marie McConnon, Chief Marketing Officer - International at BNY Mellon Investment Management EMEA, who will be discussing her career to date and the gender balance in marketing. 

The highs and lows of 2016, the impact of Brexit and the year so far for financial services, asset management and the banking industries.

 

 

Emma Greaves's picture
Team Leader | Marketing & Sales Support
egreaves@morganmckinley.co.uk