Sales and Marketing 2016 Salary Guide

Emma Greaves 25.02.2016

At Morgan McKinley, we endeavor to provide up-to-date market insight and expert knowledge on your sector. Here we offer key recruiter information within the Sales and Marketing sector, covering permanent and temporary salaries across London.

View our most up-to-date Marketing Salary Guide.

Marketing Salaries and Contract Rates in Financial Services

Marketing & Communications | Permanent - London
Basic Salary (£ Per Annum)
Role 0-2 Years 3-4 Years 5-6 Years 7+ Years Head of
Marketing Generalist 25,000 - 35,000 30,000 - 50,000 50,000 - 60,000 55,000 - 80,000 80,000 - 150,000
Events 28,000 - 35,000 35,000 - 45,000 40,000 - 55,000 50,000 - 70,000 70,000 - 90,000
PR / Corporate Communications 28,000 - 35,000 30,000 - 50,000 50,000 - 70,000 60,000 - 85,000 85,000 - 100,000
Internal Communications 23,000 - 35,000 28,000 - 40,000 40,000 - 55,000 55,000 - 75,000 70,000 - 110,000
Digital Marketing 28,000 - 35,000 30,000 - 45,000 40,000 - 55,000 50,000 - 85,000 80,000 - 140,000
Digital Analytics 28,000 - 35,000 30,000 - 45,000 40,000 - 50,000 45,000 - 65,000 *
Sales Support 30,000 - 35,000 35,000 - 50,000 47,000 - 60,000 55,000 - 70,000 65,000 - 110,000
Investment Writer 30,000 - 35,000 35,000 - 55,000 55,000 - 70,000 65,000 - 95,000 80,000 - 130,000
RFPs 30,000 - 40,000 40,000 - 65,000 55,000 - 75,000 65,000 - 80,000 70,000 - 120,000
DTP / Presentations 27,000 - 32,000 27,000 - 40,000 40,000 - 50,000 45,000 - 65,000 65,000 - 85,000
Graphic Designer 28,000 - 35,000 35,000 - 45,000 45,000 - 55,000 50,000 - 60,000 *

*Typically, these roles do not exist at this level

Technically sophisticated digital marketers and content writers in high demand

2015 was a busy year for financial services marketing and communications recruitment, in particular with ever-increasing volumes of hiring for digital marketing experts. Insurance, retail banking and payments sectors have shown continued investment for some while now in niche digital marketing specialists. 2015 also saw high levels of demand for customer analytics and CX experts, as financial services firms seek to better understand customers, with a view to providing a more tailored customer journey and finding more ways to engage interest in products. 


The worlds of asset and wealth management have been slower in terms of hiring into digital marketing roles, in particular as certain investor types, such as institutional, still prefer to receive communications in print. However, the trend is clear, digital is steadily becoming the preferred method for going to market and the fight for talent has led to a rise in earning potential for those with the technical digital skill set and relevant sector experience.

The other area of demand is for technical content writers, especially those who have experience of online distribution, who can help build brand credibility. Whereas previously you might have had one person covering different market sectors, today we see more recruitment of writers who are knowledgable in, for example, retail investment or pensions.

RFP (request for proposals) and sales support roles have been in abundance and will continue to feature on the hiring landscape throughout 2016. As these roles are becoming increasingly technical and more highly valued, writers need to understand the products in much greater detail and, with ever-competitive investment markets, be able to prioritise which sales opportunities to focus on. With a relatively small talent pool, RFP writing now offers good career prospects and competitive salaries. 

With regards to remuneration, we are seeing significant increases in salaries for those offering niche skills such as RFP writers and digital marketers but relatively little change for marketing generalists.

 

 

Marketing & Communications | Temporary - London
Rates (£ Per Day)
Role 0-2 Years 3-4 Years 5-6 Years 7+ Years Head of
Marketing Generalist 150-200 200-250 250-400 400-500 500-750
Events 150-200 200-250 250-350 400-500 500-650
PR / Corporate Communications 150-200 200-250 250-350 400-600 600-750
Internal Communications 150-200 200-250 250-350 400-600 600-750
Digital Marketing 150-200 200-250 250-350 400-550 550-750
Sales Support 150-200 200-250 250-350 400-500 500-700
Investment Writer 150-200 200-250 250-350 400-500 500-650
RFPs 150-200 200-250 250-350 400-500 500-650
DTP / Presentations 120-200 200-220 220-270 270-400 *
Graphic Designer 120-200 200-220 220-270 270-400 *

*Typically, these roles do not exist at this level

Recruitment focused on communications specialists and RFP writers

The contract market has been strong in certain areas in 2015, with the most opportunities for niche specialists including RFP writers, presentations and communications. Expectations are that internal and external communications professionals will continue to be sought after in 2016, due to regulatory changes and, (for those firms undergoing restructuring or mergers & acquisitions), to handle media and analyst relations through the transition. Similarly to the permanent market, financial services firms continue to experience turnover and expansion in their RFP/Bid writing teams and it is these skills sets alongside seasoned communications professionals who will be required in the next couple of years, leading therefore, to more competitive day rates.

 

Marketing Salaries and Contract Rates in Commerce & Industry

Marketing & Communications | Permanent - London
Basic Salary (£ Per Annum)
Role 0-2 Years 3-4 Years 5-6 Years 7+ Years Head of
Marketing Generalist 20,000 - 35,000 30,000 - 45,000 40,000 - 60,000 50,000 - 70,000 70,000 - 170,000
PR / Communications 20,000 - 30,000 25,000 - 40,000 40,000 - 50,000 50,000 - 70,000 70,000 - 120,000
Internal Communications 23,000 - 35,000 28,000 - 40,000 40,000 - 55,000 55,000 - 70,000 70,000 - 120,000
Brand Management 22,000 - 30,000 28,000 - 40,000 40,000 - 55,000 55,000 - 65,000 65,000 - 130,000
Trade Marketing 20,000 - 28,000 25,000 - 35,000 35,000 - 55,000 45,000 - 65,000 65,000 - 110,000
Product Management 20,000 - 35,000 35,000 - 50,000 45,000 - 70,000 60,000 - 80,000 80,000 - 150,000
Project/Campaign Management 25,000 - 35,000 35,000 - 50,000 45,000 - 65,000 55,000 - 75,000 75,000 - 150,000
Insights Analysis 25,000 - 40,000 35,000 - 60,000 50,000 - 70,000 65,000 - 90,000 90,000 - 140,000
Digital Marketing 25,000 - 40,000 40,000 - 60,000 55,000 - 70,000 60,000 - 90,000 90,000 - 160,000
Digital Analytics 25,000 - 40,000 40,000 - 60,000 55,000 - 70,000 60,000 - 90,000 90,000 - 140,000
CRM 20,000 - 30,000 25,000 - 45,000 50,000 - 65,000 55,000 - 80,000 80,000 - 140,000
 

Heavy investment in digital and social media marketing

2015 was a very busy year, with organisations investing heavily in digital marketing for both a content and an insights and analysis perspective. On trend, roles have and continue to be: Digital Marketing Managers, Digital Analysts, Digital Product Managers and CRM or Customer Experience Managers: anything related to understanding and segmenting customers to enable more targeted campaigns. On the content side, the ability to tailor material to specific audiences, in order to warm them up before sales activity, is highly valued.

The line between marketing and IT has continued to blur somewhat. One interesting consequence of marketing roles becoming more technical, is that the gender balance is beginning to change; marketing and communications has traditionally been dominated by women but the gap is narrowing. Cloud-based technology companies, including recent start-ups, have been especially active. There is a relatively good talent pool in the UK so we have not yet seen companies looking abroad to recruit, though this is likely to become more frequent if the economy continues to improve. More traditional marketers who lack exposure to digital, especially at senior level, have found it difficult to find suitable roles. 

Marketing & Communications |  Temporary - London
Rate (£ Per Day)
Role 0-2 Years 3-4 Years 5-6 Years 7+ Years Head of
Marketing Generalist 120-150 150-200 200-300 300-400 450-600
PR / Communications 120-150 150-200 200-300 300-400 450-600
Brand Management 150-175 175-225 175-350 400-500 500-650
Product Management 100-120 120-150 150-300 300-400 500-700
Project/Campaign Management 175-225 225-275 275-350 400-500 500-650
Digital Marketing 100-130 130-180 180-280 300-400 500-700
CRM 110-120 120-150 150-200 250-350 400-650

Digital marketing and language specialists driving international expansion

The contract market has been buoyant, in particular due to technology and new media firms expanding their product ranges and distribution channels across the EMEA region. The most highly sought after marketers are those combining strong technical digital marketing skills, fluency in additional languages and good knowledge of the local markets. 

Expectations for 2016 are that these trends will continue, with individuals who can help grow brand presence and successfully take products to market, commanding the highest day rates. Whilst this year we witnessed a considerable increase in requests for European language speakers (in particular German and French), we are expecting firms to also seek those specialist marketers based in the UK with knowledge of middle eastern distribution markets and languages. 

 

Sales

Sales | Permanent - London
Basic Salaries (£ Per Annum)
Role 0-2 Years 3-4 Years 5-6 Years 7+ Years Head of
Business Development - External 25,000 - 30,000 30,000 - 45,000 45,000 - 65,000 50,000 - 120,000 70,000 - 130,000
Business Development - Internal 20,000 - 25,000 25,000 - 35,000 * * *
Sales Management * 40,000 - 50,000 50,000 - 70,000 70,000 - 150,000 80,000 - 150,000
Account management 25,000 - 30,000 30,000 - 45,000 40,000 - 55,000 55,000 - 100,000 70,000 - 130,000
Pre-Sales * 30,000 - 40,000 45,000 - 60,000 55,000 - 70,000 *
Channel Management 25,000 - 30,000 30,000 - 45,000 45,000 - 70,000 60,000 - 80,000 75,000 - 90,000

*Typically, these roles do not exist at this level

Growth in technology sectors

Demand for sales professionals remains fairly constant from year to year independent of market conditions, however we have seen an overall uplift in sales opportunities throughout 2015, particularly across the technology sector, namely across SaaS (software as a service), Fintech and payments companies. Experienced sales people who can articulate the benefits of a cloud/SaaS  based products (conceptual selling) and who have built up an extensive list of contacts command high premiums. Business Development Managers, Field Sales and Key Account Managers are the job titles most in demand.

Interestingly there have been a number of start-up tech companies moving into the UK from the US and Asia looking for flexible sales all-rounders with excellent knowledge of the market as their first hire.

Financial services companies continue to invest in high quality salespeople. The only significant trend of note is that recruitment has been more heavily focused on those with London-based contacts rather than regional. This is partly down to tighter regulation in the investment industry, meaning large IFAs and wealth managers have shifted more of the decision making to their head offices away from regional offices. We have not seen large changes in base salaries except where positions require more detailed technical knowledge. Sales tends to be male dominated in terms of the people entering the profession but we have noticed that women are taking more senior roles than in the past.

Emma Greaves's picture
Manager | Marketing, Communications & Sales Support Recruitment
egreaves@morganmckinley.co.uk