Marketing & Communications Salary Guide | 2014 - 2015

Emma Greaves 12.10.2014

View our most up-to-date Marketing Salary Guide.

Permanent Marketing Roles and Salaries

Salaries within marketing and communications have not significantly increased over the past year. There have however, been some noticeable changes in key areas such as RFPs, where salaries have increased somewhat due to firms expanding and up-skilling these teams, combined with the relatively low supply of talent. The general market expectation when individuals are moving firms is a substantial increase in base salary, but other than in the RFP space or where professionals offer additional in-demand skills, such as  European languages, these expectations are rarely met. Having said that, boutique asset managers are generally more flexible in offering competitive salaries to attract the best talent, whereas larger investment firms tend to have heavily structured corporate salary bands which are benchmarked using global data.

 

ANNUAL SALARY

Role: Analyst
0-2 years
AVP
2-5 years
VP
5-7 years
Director
7-10 years
MD
10+ years
Marketing Generalist £25k - £35k £35k - £50k £50k - £70k £70k - £110k £100k - £150k
PR / Corporate Communications £20k - £30k £30k - £40k £40k - £60k £55k - £75k £70k - £100k
Sales Support £30k - £40k £35k - £50k £50k - £70k * *
RFPs £30k - £45k £40k - £60k £55k - £70k £70k - £100k £100k - £130k
Investment Writer £28k - £40k £40k - £55k £55k - £70k £70k - £100k £100k - £120k
Product Specialist £40k - £50k £50k - £70k £65k - £85k £85k - £120k £120k - £160k
Internal Communications £28k - £35k £30k - £45k £45k - £60k £60k - £75k £75k - £100k
Digital Marketing £25k - £35k £30k - £45k £40k - £60k £60k - £80k £80k - £120k
Events £20k - £30k £30k - £45k £40k - £60k £55k - £70k £70k - £80k
DTP / Presentations £20k - £30k £30k - £40k £35k - £50k £60k *

*Typically, these roles do not exist at this level

Contract/Temporary Marketing Roles and Rates

On the contracting side, rates are affected even more by the supply and demand of professionals than on the permanent side. During 2014, contract RFP writers, investment writers and internal communications specialists have been in high demand, thus pay bands have tended to be broad with companies willing to pay decent day rates to attract the best talent. 

 

RATE PER DAY

Role: Analyst
0-2 years
AVP
2-5 years
VP
5-7 years
Director
7-10 years
MD
10+ years
Marketing Generalist £100 - £130 £130 - £250 £250 - £350 £350 - £450 £450 - £600
PR / Corporate Communications £100 - £150 £150 - £250 £250 - £375 £350 - £475 £475+
Sales Support £150 - £200 £200 - £350 * * *
RFPs £150 - £200 £200 - £300 £300 - £400 £400 - £550 £500+
Investment Writer £150 - £200 £200 - £300 £300 - £450 £400 - £550 £550 - £750
Internal Communications £110 - £180 £180 - £250 £250 - £450 £450 - £600 £600 - £750
Product £100 - £150 £150 - £300 £300 - £450 £450 - £600 £600+
Digital Marketing £80 - £140 £140 - £225 £225 - £375 £375 - £500 £500+
Events £100 - £150 £150 - £250 £225 - £300 £300 - £400 £400+
DTP / Graphics £100 - £130 £130 - £200 £200 - £320 £320 - £380 £380+

*Typically, these roles do not exist at this level

Emma Greaves's picture
Senior Manager | Marketing, Communications & Sales Support Recruitment
egreaves@morganmckinley.co.uk