Financial Services, Marketing Communications 2012 Salary Guide

Marketing & Communications

Permanent

The marketing and communications jobs market was relatively stable in 2011, resulting in few marked fluctuations in salary levels. Compared to 2010, hiring shifted away from marketing generalists and more towards communications and PR professionals and online specialists. Mid- level PR and media relations managers have been particularly in demand as they offer a relatively low-cost alternative to traditional marketing activities such as marketing collateral, events etc.

In terms of products, there has been a significant decrease in demand for exchange-traded fund (ETF) marketing specialists compared to the boom we saw last year. Fixed-income specialisations however have been particularly competitive for investment writers and product specialists. As with recent years, there has been an ever present appetite to hire experienced RFP writers and managers. With more and more of the RFP talent pool attracted by progression elsewhere within their firms, increased demand for graduate RFP professionals is expected in 2012.

 

SALARIES (PER ANNUM)

Role Analyst / 0-2 years AVP / 2-5 years VP / 5-7 years Director / 7-10 years MD / 10+ years
Marketing Generalist £25k - £32k £32k - £47k £47k - £65k £65k - £85k £85k - £130k
PR / Corporate Communications £25k - £30k £30k - £45k £45k - £60k £60k - £80k £80k - £130k
Sales Support / Investment Communications £25k - £30k £30k - £37k £37k - £55k £55k - £70k £70k - £90k
RFPs £25k - £35k £35k - £50k £50k - £65k £65k - £85k *
Investment Writer £25k - £32k £32k - £45k £45k - £70k £70k - £90k *
Product Marketing / Specialist £28k - £32k £32k - £55k £55k - £75k £75k - £90k £90k - £120k
Investor / Consultant Relations £25k - £37k £37k - £60k £55k - £75k £70k - £85k £80k - £105k
Internal Communications £25k - £35k £35k - £50k £50k - £65k £65k - £80k *
E-Marketing £27k - £34k £34k - £47k £47k - £65k £65k - £90k £90k - £125k
Events / Road shows £22k - £29k £29k - £40k £40k - £50k £50k - £75k *
DTP / Graphics £23k - £30k £30k - £35k £35k - £55k £55k - £70k *

*Typically, these roles do not exist at this level

 

Temporary

There was a steady increase in contract marketing opportunities in the City throughout 2011, with the number of job vacancies increasing by more than 5% from 2010. Hiring in 2011 was predominately focused on investment writers, event managers and strategic marketeers as companies worked to develop innovative marketing solutions in line with increased market regulations.

Internal communications positions have also been an area of growth as companies focus on employee engagement strategies. Digital marketing specialists were also in demand in 2011 as financial institutions became more aware of growing digital marketing trends including mobile marketing and social media. Further growth is anticipated for this field throughout 2012.

Pay rates have been relatively stable but increases have been seen for experienced RFP writers, product marketeers and marketing managers as companies focused on securing the best available candidates. Sales and marketing pay rates are expected to remain relatively stable throughout 2012.

 

RATES (PER DAY)

Role Analyst / 0-2 years AVP / 2-5 years VP / 5-7 years Director / 7-10 years MD / 10+ years
Marketing Generalist £100 - £130 £130 - £180 £180 - £250 £250 - £300 £300 - £400
PR / Corporate Communications £120 - £150 £150 - £200 £200 - £250 £250 - £300 £300 - £350
Sales Support / Investment Communications £100 - £200 £200 - £250 £250 - £300 £300 - £350 £350 - £450
RFPs £120 - £180 £180 - £220 £220 - £280 £280 - £350 £350 - £450
Investment Writer £120 - £155 £155 - £200 £200 - £275 £275 - £350 *
Product Marketing / Specialist £150 - £200 £200 - £250 £250 - £300 £300 - £400 £400 - £500
Investor / Consultant Relations £100 - £140 £140 - £200 £200 - £225 £225 - £300 £300 - £400
Internal Communications £100 - £120 £120 - £180 £180 - £250 £250 - £300 £300 - £400
E-Marketing £100 - £130 £130 - £165 £165 - £240 £240 - £300 £300 - £400
Events / Road shows £100 - £150 £150 - £180 £180 - £200 £200 - £250 £250 - £300
DTP / Graphics £120 - £150 £150 - £180 £180 - £225 £225 - £250 *

*Typically, these roles do not exist at this level

Victoria Walmsley's picture
Managing Director
vwalmsley@morganmckinley.co.uk

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