Networking events – why do we bother hosting? Are they a waste of time? Why do the people who attend continue to go again and again? These are all questions which I’m sure you, as a client, think at some point.
You get the invite from the agency, it’s on a weekday night and you were looking forward to relaxing in front of the TV in your PJs with maybe a glass of vino. (I’ll admit, that does sound lush!) But why should you go? As an ambitious, successful accountant, why should you put aside your well deserved down time for one evening, or even morning, of networking in the form of an event? I will explain why those who do join us on networking events join us repeatedly, the feedback we get, and the benefit we see.
Since I joined Morgan McKinley, I have had the benefit of being part of a number of networking events our Bristol office have held. From seminars, to Christmas dinners, I have been involved in the process of organising, inviting guests and subsequently attending the event. Whenever I go on client meetings, I will always ask the question: “would you be interested in being involved in any networking events we look to do?” and I do hear from a number: “it’s not for me” or “it’s not really my sort of thing”. I understand, the thought of going to an event when it’s only the recruitment consultant you know can seem daunting, but it needn’t, and here’s why:
It’s all about ‘who you know’: finance and accounting is a small world!it’s mad the amount of times I speak with a candidate about a role and they used to work with or know the hiring manager. Attending networks events where other senior professionals go to, gives you the chance to meet people from a range of sectors: C&I and Financial Services. It gives you the edge when in interview to say ‘I met you at the X dinner a couple of years ago’ – it’s a nice icebreaker to use and shows that you take note of the small things.
Along with all of the above, they are a great socialising event, and a chance to let your hair down. Your role could be incredibly demanding, and sometimes it’s just nice to do something partly work related and partly not. When we host these events, we aim to make them two things: factual and FUN! It’s for that reason our clients who have previously attended them join us again and again, as they did actually enjoy the event. Events such as a Christmas dinner are our way of saying ‘thank you’ for your support that year, and a chance for us to give you something back – because we want to. So please, when you next receive that networking events invite, think twice before declining, and think of the benefits! We will be running a number of networking events throughout 2016, so if you’d like more information please get in touch!