Researching the Employer

At Morgan McKinley we know that one of the best ways to prepare for an interview is to research the company you want to be employed by. Your specialist consultant will have an in-depth knowledge of your prospective employer and the particular job they are recruiting for and will offer the guidance and advice you need.

You may not be asked outright what information you know about the organisation during the interview but having the ability and confidence to mention a few key points of understanding will suffice as a subtle indication that you have prepared for the interview, are keen to secure the job and are interested in the company.

Being asked what you know about an employer is your opportunity to impress the interviewer. It lets them know that you’ve done your homework about their company and are committed to winning the role. In your answer, you can include items such as:

• Employer history
• Products and services available
• Future projections
• Sales figures
• Information about the employer’s customer demographic

What if the Company is a New-Start?

A new-start employer may be looking to recruit a large body of staff so it’s important that you stand out from the beginning. Although it might not be possible to research the employer per se, there’s always room to demonstrate strong knowledge and understanding of the industry and the employer’s goals and orientation and to express how your own professional ambitions align with those of the employer.